Edward Boches in 2010 | |
| Born | March 21, 1954 (age 66) |
|---|---|
| Nationality | United States |
| Occupation | professor, creative director, brand consultant |
| Website | edwardboches.com |
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Edward Boches is an American professor at Boston University’s College of Communication where he has taught advertising and creative courses since 2012.[1] Over the course of 31 years, he held a variety of leadership positions at the Mullen advertising agency (known since a 2015 merger with IPG as MullenLowe).[2][3][4][5]
Career[edit]
Boches joined Mullen in 1983 as a vice president/account director and director of public relations. He launched the agency's Public Relations practice and shortly afterward joined the creative department. During his tenure at the agency he created campaigns for many large corporate clients, including Monster.com's When I Grow UpSuper Bowl commercial.[6] His work has received awards from entities including the Cannes Lions International Festival of Creativity, The One Club, the Art Directors Club of New York, the Clio Awards and The Ad Club's Hatch Awards, where he won Best of Show in 1990.[7] In 1990 he was named print copywriter of the year by Adweek.
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He was an early industry advocate for the use of Twitter and social media.[8] encouraging the use of new platforms prior to their mainstream popularity.[9] In 2011, he created 'Brand Bowl',[10] which used Twitter to monitor and measure reaction to Super Bowl advertising.[11]
Boches left the agency in 2014, having worked his last two years part-time in order to transition into his career as a professor.
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Bibliography[edit]
Boches served as a contributing writer for the 2016 revised edition of Hey Whipple, Squeeze This,[12] by Luke Sullivan.
References[edit]
- ^Boston University College of Communication Faculty
- ^New York Times, News from the Advertising Industry
- ^AdWeek Mullen Ups Boches to ECD
- ^AdWeek New Roles for Wenneker, Boches
- ^Advertisers at Work by Tracy Tuten
- ^Ad Age: Monster.com Best of Show
- ^Boston Globe: Rising Stars in Boston Ad Wars
- ^Communication Arts: The World has Changed
- ^AdWeek: What Twitter Can Do for You
- ^David Meerman Scott: The New Rules of Marketing and PR
- ^New York Times For Super Bowl Ads, No Standout Performer
- ^'Hey Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition'. Retrieved January 20, 2016.